The laser pointer is trembling. It is a tiny, jittery crimson dot dancing across a PowerPoint slide that cost $20,003 to produce, and Bill, our CEO, is currently using it to circle a box that didn’t exist 23 minutes ago. I am sitting in the third row, the seat springs poking into my left thigh, wondering if anyone else can hear the high-pitched whine of the projector. It sounds like a chorus of 103 mosquitoes trapped in a chrome box. Bill is talking about ‘synergistic alignment’ and ‘flattening the hierarchy,’ but all I see is a digital game of Tetris where the blocks never actually fit. My hands are still slightly clammy from the three cups of lukewarm coffee I drank while waiting for this ‘town hall’ to begin.
I cleared my browser cache in desperation this morning. It was an act of digital exorcism. I thought if I could just wipe the history of my failed attempts to log into the HR portal, maybe this new structure would make sense. It didn’t. The cache is empty, but my mind is still cluttered with the wreckage of the last three re-orgs I’ve survived in the last 63 months. Every time we do this, the boxes change colors, the reporting lines switch from solid to dotted, and we all spend about 13 days pretending we know who approves our expense reports. In reality, the same 13 people are doing the same 43 tasks, just under a different VP who probably won’t remember our names for another 13 weeks.
1. The Cost of Formality
I once made a massive mistake in a consultation for a mid-sized logistics firm. I recommended they move their entire operations team into a centralized hub to ‘foster collaboration.’ It sounded brilliant on a whiteboard. It cost them 43 long-term clients within 3 months. Why? Because I broke the informal network-the ‘shadow org chart’-that actually kept the company alive. There was a guy named Dave who had been there for 23 years. Dave didn’t have a high-ranking title, but he knew exactly which truck drivers would work through a blizzard for a pack of cigarettes and a thank-you note. When I moved Dave three buildings away from the dispatch desk, that connection died. The formal chart looked beautiful. The actual business started bleeding out.
The boxes move, but the ghosts remain.
The Exhaustion of Instability
We are currently 13 minutes into Bill’s presentation, and the energy in the room is dropping faster than the stock price did last Tuesday. I can see the heads of the middle managers nodding, but it’s not agreement; it’s a rhythmic, subconscious defense mechanism. They are calculating how many of their 53 direct reports will quit because their new manager is a guy named Todd who thinks ‘Agile’ is a personality trait rather than a methodology. Re-orgs are the ultimate avoidance tactic. It is significantly easier to draw a new diagram than it is to sit down with two people who hate each other and force them to solve a problem. It’s easier to rename the ‘Customer Success Department’ to ‘Client Experience Squad’ than it is to actually fix the bug in the software that has been causing 73% of the complaints since January.
Cumulative Bug Fixes vs. Re-org Cycles
4 Re-Orgs Completed
There is a specific kind of exhaustion that comes with corporate volatility. It’s a dull ache in the base of the skull. I see it every day in my training sessions. People stop investing in their coworkers. Why bother learning how Sarah likes her data formatted if Sarah is going to be ‘re-deployed’ to the European division in 23 weeks? We become islands. We stop building bridges because the ground keeps shifting. I’ve even seen executives start exploring more holistic approaches to their mounting health issues, seeking out places like White Rock Naturopathic just to deal with the chronic inflammation that comes from living in a state of permanent ‘transition.’ It’s hard to lead a team when your own nervous system is vibrating at the frequency of a tuning fork.
The Human Condition Split
I’m sitting here contemplating the death of institutional knowledge and I’m being asked about paper towels. We are caught between the macro-nonsense of global corporate restructuring and the micro-urgency of household chores.
The Butterfly Effect Misapplied
Bill is now showing a slide called ‘The Butterfly Effect.’ He thinks he’s being poetic. He’s suggesting that a small change in reporting lines will lead to a massive increase in revenue. He’s wrong. In a corporate setting, the butterfly effect usually means that a small change in the org chart leads to 433 people spending their entire afternoon updating their LinkedIn profiles instead of working. The amount of lost productivity during a re-org is staggering. I’ve calculated that for every hour spent discussing a new structure, 3 hours of actual work are lost to gossip, anxiety, and the general paralysis that comes from not knowing who your boss is.
2. The Band on the Bus
I remember a client, a tech firm with 1,203 employees. They re-organized 3 times in 23 months. By the end of it, nobody knew what the company’s actual mission was. They were so focused on the ‘how’ of their reporting lines that they completely forgot the ‘what’ of their product. They were like a band that spends 3 years arguing about the seating chart on the tour bus but never actually writes a song. I told the CEO this. I told him he was shuffling deck chairs. He thanked me for my ‘candor’ and then paid my $3,003 invoice, which I accepted because I also have a mortgage and a strange addiction to high-end fountain pens. I’m part of the problem. I’m the makeup artist for the Titanic.
Action is the mask of the uncertain.
Culture vs. Diagrams
Is there a better way? Perhaps. But it involves the one thing corporate leaders hate more than anything else: patience. It involves looking at processes that have been broken for 3 years and actually doing the boring, unglamorous work of fixing them. It involves culture, which you can’t draw with a laser pointer. Culture is what happens when the CEO isn’t in the room. You can’t re-org your way into trust. You can’t ‘pivot’ your way into competence. We keep trying to solve software problems with hardware solutions. The ‘hardware’ is the org chart. The ‘software’ is the way people actually talk to each other, the way they share (or hoard) information, and the way they feel when they walk through the door at 8:03 AM.
Easy to change, zero impact on trust.
Hard to build, impossible to draw.
Bill is wrapping up. He asks if there are any questions. The silence in the room is heavy, a thick blanket of 103 unasked questions. Nobody wants to be the one to point out that we did this exact same thing in 2013 and it resulted in a 13% decrease in employee engagement. We all just stare at the screen. I find myself looking at a smudge on the lens of the projector. It’s shaped a bit like a cloud, or maybe a very sad potato. I realize that I’ve spent the last 43 minutes thinking about everything except what Bill was saying. And I’m the consultant. Imagine how the actual employees feel.
The Aftermath and The Illusion
We will go back to our desks. We will spend the next 3 days trying to figure out which Slack channels are now obsolete. We will have 13 ‘sync’ meetings to discuss the new ‘workflow.’ And in 23 months, another executive will stand at the front of this room with a different laser pointer and a different set of boxes. They will call it ‘Evolution’ or ‘Genesis’ or ‘The Great Leap Forward.’ And I will probably be there, in the third row, wondering if I remembered to buy the 3-ply paper towels. The merry-go-round never stops; it just changes its tune. We aren’t moving forward; we’re just dizzy. The real work-the hard, messy, human work-is still waiting for us, buried under a pile of colorful boxes that don’t mean a thing.
Does the new chart make you feel safer? Does it make the 13 unread emails from your angry client go away? No. It just gives you a new person to BCC when you finally decide to quit. Maybe that’s the whole point of the exercise. It’s not about solving problems. It’s about creating the illusion of progress so we don’t have to face the terrifying reality that nobody really knows what they’re doing.
The Elements of the Illusion
Speed of Change
Fast diagrams, slow fixes.
Focus Shift
On structure, not substance.
Human Cost
Anxiety over paperwork.